On this very merry episode of Branded, Larry and Sara are talking about holiday branding practices. There is a common theme of giving things away or offering deep discounts during Black Friday or Christmas, but we want to be careful about positioning our brands in a way that devalues what we offer. Sara shares her...
In this episode of Branded, Larry and Sara are begrudgingly talking about social media, discussing the importance of authenticity in brand representation. We talk about the voices in our heads that keep us from creating and sharing content and the necessity of showcasing the real you on social media. Authenticity is a common theme for...
On this episode of Branded, Larry Roberts and Sara Lohse explore the impact of feedback on personal branding. We’re opening up about our experiences with getting feedback as public speakers, and how focusing on negative comments have sent us spiraling. We’re talking about recent experiences at the AFCPE Symposium and industry networking events that brought...
On this episode of Branded, Larry Roberts and Sara Lohse are going deeper than usual and talking about mind mapping. By creating a visual outline of your areas of expertise, services, and unique selling propositions, you can organize your thoughts and gain clarity on what your brand offers. We’re talking about our own mind maps,...
In today’s episode, Larry Roberts and Sara Lohse are joined by a very special guest, Gordon Firemark, known in the industry as the Podcast Lawyer. Gordon is here to share his expertise on the legalities around branding and podcasting, including intellectual property protection, trademarks, and copyrights. With artificial intelligence being a major topic right now,...
Welcome to a very special episode of Branded! We’re embracing the holidays in this episode and talking about the things we’re thankful for that have shaped our careers, lives, and brands. We each share an experience, mentor, and piece of advice we’ve received, the impact it had, and why it stuck with us. As always,...
Welcome back to Branded, your comprehensive guide to creative branding. In today’s episode, we dive deep into the essential journey of building your personal brand through what is known as the “Know, Like, Trust” process. This framework is vital not only for personal branding but also for thought leadership and sales. Join us as we...
In this episode of Branded, Larry and Sara are talking about the challenges that introverted individuals face when trying to build a personal brand and become thought leaders. As introverts ourselves, we struggle just as much as anyone else when it comes to putting ourselves and our brands out into the world. This episode explores...
We are back with another new episode of Branded after our short hiatus! On this episode of Branded, Larry and Sara are explaining the unfortunate medical events that had Larry missing out on a big speaking opportunity and how his strong personal brand shone through despite his absence. Plus, a recap of the FinCon event...
Welcome back to Branded! Things are sounding a little different this week. Larry’s been in and out of the hospital, so we’re sending him positive vibes for a speedy recovery. In the meantime, we wanted to share one of our favorite past episodes that we often reference. It’s all about building your brand, and even...
