Welcome back to Branded: your comprehensive guide to creative branding. In today’s episode, we dive deep into the intriguing question: how do you know when it’s time to initiate a rebrand? Larry and Sara open up this insightful discussion by sharing their experiences and strategies around rebranding, both from a corporate and personal branding perspective....
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the world of AI tools and how they can be leveraged to build and enhance your personal brand. We start off by discussing the intimidating nature of AI and how it’s only been about a year since the AI...
On this episode of Branded, we’re recapping our recent experience on the PodFest PodTour and at the Spark Media Ignite Conference. Most importantly, we’re talking about a lesson that one of our hosts (Larry) learned the hard way: lean into ideas that resonate with your audience even if they don’t resonate with you. During the...
In today’s episode, our hosts Larry Roberts and Sara Lohse are joined by a very special guest, Christina Barsi, a podcasting and creativity coach. Barsi is here to talk about the power of podcasting in brand building and the rules we do or do not follow when we create something new. She shares insights on...
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the real costs of creating a strong brand identity. Today, we’re pulling back the curtain on our own experiences with logo design, branding strategies, and the critical importance of in-person networking. We are sharing six strategies for growing your...
Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into a topic that’s universally frustrating for podcast guests and equally detrimental to podcast hosts: the dreaded “Tell us about yourself” question. We explore why this question is a sign of unpreparedness and how it can derail the value of...
On this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara’s own story. At Podcast Movement 2021 in Nashville, Sara stalked the host of Stacking Benjamins and accidentally got...
Welcome back to Branded: your comprehensive guide to creative branding. In today’s episode, we’re focusing on brand guidelines—one of the most critical aspects of ensuring your brand stays consistent and recognizable. We’ll break down the importance of fonts, visuals, logos, and even the tone of your speech as pivotal elements in crafting your brand’s identity....
On this episode of Branded, Larry and Sara are joined by Joe Rubin to talk about how you can make your brand stand out by pushing the boundaries of creativity. Joe is one half of the duo behind MowPod, the leading podcast marketing agency, and has built his brand by doing things that make people...
Welcome back to Branded: your comprehensive guide to creative branding. In today’s episode, we dive into a topic that resonates with many: imposter syndrome. We explore six different ways you can manage imposter syndrome while building your brand. Both of us have had our struggles with feeling like impostors, and today we share personal experiences...
