Award-winning author, Signal Award-winning podcast producer, and the strategist who helps brands stop pitching and start connecting.
Sara Lohse doesn’t believe in big, dramatic origin stories. She believes in the small ones—the messy, honest, “you can’t make this up” moments that actually make people stop scrolling and start listening. (Yes, including the one about accidentally getting a very unfortunate tattoo in Ireland.)
She’s the founder of Branded Media and Favorite Daughter Media, a podcast strategist, and the two-time award-winning author of Open This Book: The Art of Storytelling for Aspiring Thought Leaders. Her career has taken her from pun-driven campaigns at an ad agency to directing marketing for a financial firm to running a Signal Award-winning podcast production house—and she’ll tell you every single detour was exactly the point. Because everything happens for a story.
Today, Sara works with business owners and consultants who want to use podcasting and thought leadership to build real trust—not manufacture hype. She produces mission-driven podcasts, develops brand voice, and coaches clients to turn everyday experiences into content that connects.
She’s spoken on stages at FinCon Expo, PodFest Multimedia Expo, Speakonomics, and Outlier Podcast Festival, has been featured on dozens of business and entrepreneurship podcasts and in Authority Magazine, and can even be spotted on Netflix. Her superpower? Seeing stories where everyone else sees chaos.
Open This Book is your backstage pass to understanding why storytelling isn’t just for the Shakespeares and Spielbergs of the world. Designed as part book, part journal (but no part textbook), this isn’t your typical “how-to” guide. It’s a candid, relatable conversation that shows you how to transform life’s chaos into clarity and make your voice the one your audience remembers.
Whether you’re a content creator, podcaster, speaker, or aspiring leader, you’ll discover how to turn everyday moments—mishaps, successes, and all—into stories that captivate and connect.
So, if you’re ready to turn your misadventures into your mission statement, you’ve come to the right place. Because if there’s one thing I’ve learned, it’s that the best stories are hiding in plain sight—they just need a little nudge (or a full-on shove) into the spotlight.
This isn’t just about finding your voice; it’s about discovering that your voice, quirks and all, is exactly what the world’s been waiting to hear.
What are you waiting for? Open this book.
Whether you’re starting from scratch or rebooting a stale show, our launch process makes it easy to sound like a pro from day one.
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