On this very merry episode of Branded, Larry and Sara are talking about holiday branding practices. There is a common theme of giving things away or offering deep discounts during Black Friday or Christmas, but we want to be careful about positioning our brands in a way that devalues what we offer. Sara shares her...
In this episode of Branded, Larry and Sara are begrudgingly talking about social media, discussing the importance of authenticity in brand representation. We talk about the voices in our heads that keep us from creating and sharing content and the necessity of showcasing the real you on social media. Authenticity is a common theme for...
On this episode of Branded, Larry Roberts and Sara Lohse explore the impact of feedback on personal branding. We’re opening up about our experiences with getting feedback as public speakers, and how focusing on negative comments have sent us spiraling. We’re talking about recent experiences at the AFCPE Symposium and industry networking events that brought...
On this episode of Branded, Larry Roberts and Sara Lohse are going deeper than usual and talking about mind mapping. By creating a visual outline of your areas of expertise, services, and unique selling propositions, you can organize your thoughts and gain clarity on what your brand offers. We’re talking about our own mind maps,...
In today’s episode, Larry Roberts and Sara Lohse are joined by a very special guest, Gordon Firemark, known in the industry as the Podcast Lawyer. Gordon is here to share his expertise on the legalities around branding and podcasting, including intellectual property protection, trademarks, and copyrights. With artificial intelligence being a major topic right now,...
